WHY LOOK WITHIN?

More and more brands are building brand-side (in-house) agencies, and with their rise in popularity come the inevitable challenges that many creative teams face. How do you hire and retain creative talent? How do you work seamlessly with external agencies and partners? How do you build a creative culture if your brand isn’t thought of as “creative”?

WITHIN is our unique one-day conference aimed squarely at the inner dynamics of the very best in-house creative departments. With sessions by some of the most acclaimed brand and marketing leaders in the industry, WITHIN promises to be an introspective look at the cultures behind the teams who build, maintain, and grow a brand's presence in the market.

Whether brand-side creativity is a new experience for you, or you're a longtime in-house leader seeking to invigorate your team, we invite you to look WITHIN.

Thursday, September 21st, 2023

Day
Hour
Minute
Second

EARLY BIRD PRICING: $429 - Ends August 15th

REGULAR PRICING: $499

SESSIONS

Why Creativity Needs a Seat at the Adult’s Table

10:00 AM - 11:00 AM
Creativity has been in Squarespace’s DNA from its inception. Since 2013, the brand has been building its award-winning in-house creative team that produces work that rivals the top creative agencies. Join David Lee, Chief Creative Officer, who will share the lessons learned steering Squarespace’s in-house agency for the past decade. He will provide actionable tips for those looking to energize their in-house teams and advice for those pushing for more creative representation at the executive level.

David Lee
Chief Creative Officer || Squarespace
ABOUT David Lee

All Talent is Not Good Talent

11:15 AM - 12:15 PM
Hiring creative talent and getting it right, is one of the most critical responsibilities of any Sr Creative leader. And in an industry where we often celebrate “Rock Star” creatives, there is no guarantee that building a team of them will guarantee an agency’s success. This discussion will shed light on strategies for building balanced, effective, highly-performing in-house agency teams and how to obtain rock star creative output, without the Rockstar creative drama.

Vida Cornelius
VP, Creative, NYT Advertising || The New York Times
ABOUT Vida Cornelious

Collaboration is Bulls**t.

1:15 PM - 2: 15 PM
Collaboration is one of those buzzwords frequently used to imply teamwork and that “we’re all in this together.” But in many businesses, this is rarely true. Collaboration is overshadowed by an environment of rivalry and political maneuvering. But to succeed as a leader in an organization as large and complex as Walmart, collaboration is key. Through this presentation, you’ll learn strategies to truly embrace the concept of collaboration – even with those who may oppose you.

David Hartman
VP, Creative || Walmart
ABOUT David Hartman

Craft for Impact. Rinse & Repeat.

2:30 PM - 3:30 PM
The Chobani in-house creative studio was founded to bring to life what we stand for: Bringing better food to more people. But how do you stay inspired in-house and create lasting impact? This presentation breaks down the heart of the matter, and why making things for the sake of it is the point.

Lauren Hodges
Creative Director || Chobani
ABOUT Lauren Hodges

Working Agile ≠ Working Fast

3:45 PM - 4:45 PM
The Kitchen @ Kraft Heinz was conceived to be an agile agency model where we drive creativity at the speed of culture. What does working ‘agile’ really mean anyway? It’s not just about working faster—let’s unpack what it really means creatively.

Simon Au
Executive Creative Director || The Kitchen @ Kraft Heinz
ABOUT Simon Au

SCHEDULE

Thursday, September 21st, 2023

THE ONE CLUB FOR CREATIVITY

450 WEST 31ST ST.

NEW YORK, NY 10001

9:30 AM

Doors Open/Coffee

9:50 AM

Opening Remarks

10:00-11:00 AM

Why Creativity Needs a Seat at the Adult’s Table

David Lee

11:15-12:15 PM

All Talent is Not Good Talent

Vida Cornelious

12:15 - 1:15 PM

Group Lunch

1:15-2:15 PM

Collaboration is Bulls**t.
David Hartman

2:30 - 3:30 PM

Craft for Impact. Rinse & Repeat.

Lauren Hodges

3:45 - 4:45 PM

Working Agile ≠ Working Fast

Simon Au

4:45 - 5:45 PM

Networking Cocktail Reception

SPEAKERS

Vida Cornelius

VP, Creative, NYT Advertising
The New York Times

Simon Au

Executive Creative Director
The Kitchen @ Kraft Heinz

Lauren Hodges

Creative Director
Chobani

David Lee

Chief Creative Officer
Squarespace

David Hartman

VP, Creative
Walmart